Logo Design Process • 21 Videos (4.5hrs)
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Chapter 1: Introduction
What is Branding?
Chapter 2: The Client
Establishing Scope of Work
Quoting a Project
Chapter 3: Discovery & Strategy
Using a Creative Brief
Defining a Clients Expectations
Using Mood Boards
Deductive Ideation
Picking an Appropriate Style
Chapter 4: Creative Work
Progressive Drawing
Vector Building Methods
Detailing Logo Designs
Pairing Type and Customizing Logotypes
Choosing Brand Colors
Creating Secondary Brand Graphics
Chapter 5: Design Presentation
Presenting Logo Design Directions
Presenting with a Brand Grid
Presenting with Mock Ups
Writing Design Rationales
Chapter 6: Final Brand Assets
Setting Up Final Deliverables
Creating a Brand Style Guide
Chapter 7: Conclusion
Goodbye
Exercise Files
Chapter 1: Introduction • What is Branding?
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