Project: Brand Character
Client: Landor Associates
Creative Director: Kindra Slivinski
Born out of a love for meat in 1985, Bull's-Eye BBQ Sauce has been a staple for enthusiasts. In collaboration with Landor Associates, we reimagining their iconic brand character and crafting a new and improved bull persona.
Our creative focus was on strength, boldness, and heroism, infusing the brand with a dynamic and resilient identity to carry it forward into the next era.
Bull’s-Eye BBQ Sauce
Bull’s-Eye BBQ Sauce Logo.
Primary Bottle Label Design.
Two bottle styles for ‘The Original' Flavor of Bull’s-Eye BBQ Sauce.
Additional SKU’s of Bull’s-Eye BBQ Sauce. Download our package design samples to see more.
Full un-cropped brand character. Download our character design samples to see more.
Usage on website.