Project: Rebrand
Client: Hasbro, Wizards of the Coast
Creative Director: Jon Schindehette

As a teen, I reveled in role-playing games, and later, I had the privilege of rebranding the world's most iconic ampersand for Dungeons & Dragons.

Our task was to craft a new brand mark that paid homage to the game's legacy while firmly anchoring it in the digital realm for a new generation of players. Suffice it to say we conquered the challenge!