Project: Brand Identity
Client: White Hat
Creative Director: Von Glitschka
The notion that brand identity for a financial entity must be staid and predictably corporate is horse-pucky. This investment firm and its divisions are boldly embracing their Texan heritage, infusing fresh air and personality into the traditionally formal world of finance.
White Hat
Primary Brand Logo.
Unnested Secondary Brand Graphic.
Business Card Design.
Sign Design at Corporate Headquarters.
Corporate Division Brand Logos.
Entrance Sign to White Hat Ranch.
Ranch Vehicle Graphics.
Staff T-Shirts.
White Hat Properties Hat.