Project: Packaging Design
Client: Gevalia / Landor Associates
Creative Director: Ryan Green
We collaborated with Landor Associates to infuse Gevalia Kaffe, a distinguished European coffee brand, with delightful yet refined seasonal packaging concepts; we rose to the occasion and meticulously brewed two original design explorations for their pitch, blending a perfect balance of lightheartedness and sophistication.
Gevalia Kaffe
Gevalia Kaffe Packaging Explorations.
Rough Sketch
Drawing is a progressive process, so the first step in our exploratory efforts is working out rough sketches trying to capture the essence of our visual communication.
Refined Sketch
Once I have a general composition figured out, I’ll redraw referencing my rough and draw it out as I intend to build it in vector form, refining detail, and clarity.
Building Vector Shapes
Using the refined sketch, we precisely build the vector art focusing on shape and form and making sure both negative and positive spaces are balanced.
Final Artwork
We work out the final color palette and add additional detailing to improve readability and the overall design. Let’s talk, we’d love to work with your team.