Project: Brand Character
Client: KIWI / Landor Associates
Creative Director: Grant Collinsworth
Tasked by Landor Associates, we rejuvenated KIWI, a venerable 118-year-old international brand. Our mission involved overhauling the KIWI brand character, infusing the iconic KIWI bird with enhanced confidence and strength.
The result is a revamped brand character and logotype that breathes new life into their timeless identity, catering to a fresh generation of discerning dressers.